June 21, 2016
The NBA Finals 2016 championship with the Cleveland Cavaliers and Golden State Warriorrs, started on June 2nd with over 7 Games ending on its final day June 19th. Here at Camsoda we noticed huge drops in token spending during the hours of the game. So we posted a few graphs which prove that perhaps our users prefer basketball over hot chicks. How is this possible? With over 31 million viewers tuning in, it would turn out to be the most watched game in over 18 years. Tremendous respect to the Cavs for winning its first ever championship title and for Cleveland for winning its first major sports championship title since 1964. Wow!
On average from the previous month we can see total token spending globally drop during the times game 1 through game 7 would normally be on. The average would drop dramatically around 8pm EST to more than -60% the normal token spending during that time.
As we can see below in Game 7, the final game in the NBA Finals, token spending dropped dramatically to over -230% at 9pm EST as soon as the game started. At around 11pm we notice a sharp increase in token spending with below average results until a nice sharp increase early morning at 7am.